▶Global Integrated Brand Campaign · United Arab Emirates · 2026
Etihad — Beyond Borders
Etihad Airways
Ruaraidh Smeaton · Arik DeIntegrated Brand Identity · 2026
Riyadh Air — New Branding
Riyadh Air
FutureBrand developed Riyadh Air’s new end-to-end brand ecosystem, spanning positioning, visual identity, tone of voice, sonic and scent identity, loyalty and cargo sub-brands, co-branding architecture and airport collateral.
Project details
ClientRiyadh Air
AgencyFuturebrand
CountrySaudi Arabia / Italy / United Kingdom
Year2026
IndustryAviation / Travel
CategoryIntegrated / Brand Identity
Credits
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